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Wireless Commerce and Automatic Payments

Texas Instruments TI-RFid™ has created a smart and secure RFID technology solution for the Business to Consumer (B2C), Customer Relationship Management (CRM) and automatic payment markets.

The wireless technology that Texas Instruments RFID provides enables consumers to pay for food and other items at the check out counter with a wave of their card. This technology not only allows for quick purchases, but also enables businesses to learn more about their customers through the collection and storage of vital information of buying patterns. Companies can use this information to individualise services for each customer; thereby creating customer loyalty, lowering costs, and increasing profitability. Customers feel more comfortable with RFID since it is more secure than traditional monetary transactions.

TI-RFID™ technology is used in the Mobil Speed-pass™, American Express "Express Pay"™ and MasterCard Masterpay systems in the USA.

In the mid-1990s when ExxonMobil first issued its Speedpass™ payment system in the USA, consumers had a number of security questions such as 'Can my credit card number be 'captured' by someone with an RFID reader?" and "How do I make sure I'm not paying for someone else's petrol?" ExxonMobil's early response to consumer questions shows the important role consumer education plays in gaining consumer acceptance. In promotional and enrollment materials, and on its Web site, the company anticipated and answered these concerns by explaining there are no card numbers stored on the tag, only an ID number, and the ID number can only be read at the pump or by the in-store reader. They noted that an RFID card or key fob is safer than a credit card because there's no number or personal identification printed anywhere on the RFID device. In addition, what consumers don't see inside the RFID payment tag is the advanced encryption and challenge-response technology that is used to ensure the authenticity and security of these payment systems. Further, all of the existing credit card protections, such as limiting the number of purchases in single day, also apply to RFID payments. As the market learned more about RFID technology and the consumer protections and technology safeguards that were already in place, the Speedpass program expanded dramatically. Today more than 8 million consumers rely on it to make purchases.

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 Electro-Com is the official distribution partner for Texas Instruments TI-RFID™