.:RFID Division announces strategic alliance for optical data carriers :.

October 17 th, 2007

Brooks Automation, CDA, UPM Raflatac RFID business and Stora Enso Digital Solutions announced an alliance for optical data carriers featuring an intagrated RFID tag. While the CD's and DVD'c from CDA came with a uniquely identifiable UPM Raflatac 13.56 MHz tag, the other two parties are able to bring the solution to its completion. Brooks manufacturers ISO 15693 and HF-EPC-Gen 2 compliant RFID readers and integrates them into end users process. Stora Enso Digital Solutions offers digitally printed and personalised DBS Discbox Slider CD boxes which are made from 100% premium cardboard and feature various economical and ecological benefits.

The alliance's proposal is an optical disc with an EPC-compliant serial number, data storage capacities and persolalised packaging on item level. The alliance emphasises its flexibility to address the market with all possible lot sizes, starting with 500 units, and easy to integrate RFID reader infrastructure. Pricing per RFID disc varies from EUR4 for high-end finish and customised shaping to 2.30 for a standard optical data carrier with an embedded UPM Raflatac transponder.

This solution opens the road to new applications in anti-counterfeiting, inventory logistics and it is already in the field as ticketing solution. The Ford Rally Team hosts its VIP customers with a DVD containing team information, sponsor trailers and video clips. The chip included in the DVD is used to give access to the VIP areas.

Event organisers, sports clubs or advertising companies for example are now able to distribute media contents on the ticket itself. The end user will benefit from this innovation by receiving information about cross-selling initiatives, team information, bonus music tracks, games, movies and sponsor trailers to name only a few possibilities. Disc and packaging can be personalised, even displaying the buyers themselves. With this feature, the RFID disc might even become a collector's item.

For further information on our range or if you would like a quote, please contact Electro-Com on 1300 130 806, sales@electrocom.com.au or visit www.electrocom.com.au .