.:Ficoba exposition centre utilises Axcess's active RFID automatic recognition solution to boost trade show experience :.
June 25th, 2007
Axcess International Inc, a leading provider of Dual-Active™ Radio Frequency Identification (RFID) and Real Time Location Systems (RTLS) solutions, BSM Informatica, a leading hardware provider for industrial uses, CIMA Nuevas Tecnologias Informaticas S.L., a leading software devleoper and INCIDE S.A., a fabless design house company dedicated to the development of integrated circuits and systems in different technologies, today announced the successful implementation and ongoing usage of its active automatic recognition technology at Ficoba. The Axcess system is being used by Spain's Ficoba to track attendees at trade show events and conferences for an enhanced guest experience.
Ficoba, located in the heart of the eurocity Donostia-San Sebastian/Bayonne is Basque Country, is a modern complex designed specifically to offer customised made-to-measure services in a more direct and efficient way. Ficoba has a carefully designed infrastructure with modern exhibition and telecommunications facilities, including the use of RFID technology. Through this deployment, dual-active RFID tags provide trade show vendors exhibiting at an event at Ficoba with an automatic hands free tracking solution that allows them the opportunity to customise marketing messages based on the attendees pre-selected interests and agendas.
'Axcess' active technology affords Ficoba flexible coverage areas with activation fields that are installed at individual booths within the Ficoba Fair Ground. As an attendee walks into a booth, the tag activates and sends the ID number to the vendor, which displays information that is voluntarily provided by the visitor upon registering for the event. The exhibitor is then able to access information that contains the attendees time and length of their visit, and other select information.
Axcess's dual-active tag technology offers Ficoba flexible coverage areas with activation fields that are installed at individual booths within the Ficoba Fair Ground. As an attendee walks into a booth, the tag activates and sends the ID number to the vendor, which displays information that is voluntarily provided by the visitor upon registering for the event. The exhibitor is then able to access information that contains the attendees time and length of their visit,and other select information.
"The implementation of our unique system provides Ficoba with an easy and non-disruptive system to gather information about trade show attendees," said Allan Griebenow, president and CEO of Axcess. "The use of automatic recognition technology is rapidly growing and well positioned to alter the customer experience in tradeshows, as well as in the entertainment and hospitality industries in both domestic and international markets."
ABOUT AXCESS INTERNATIONAL INC
Axcess International Inc, headquartered in greater Dallas, TX, provides Enterprise Dot™, Dual-Active™ RFID (Radio Frequency Identification) and Real Time Location Systems (RTLS) for asset management, physical security, sensing and supply chain efficiencies. The battery powered (active) RFID tags locate, identify, track, monitor, count and protect people, assets, inventory and vehicles. The patented technology enables applications including automatic "hands-free" personnel access control, automatic vehicle access control and logistics management, automatic asset management and sensor management. Axcess is a portfolio company of Amphion Innovations Plc.
For further information, please contact Electro-Com on 1300 130 806, firstname.lastname@example.org or visit www.electrocom.com.au .