.: Texas Instruments and SMurfit-Stone demonstrate EPC GEn 2 Strap-on-Box application at RFID World 2006 :.

February 28th, 2006

Texas Instruments Incorporated and Smurfit-Stone Container Corporation, the industries leading manufacturer of paperboard and paper based packaging, is demonstrating the first Electronic Product Code™ (EPC) Generation 2 (GEN 2) radio frequency identification (RFID) strap-on-box prototypes at RFID World 2006, in Dallas, at the Texas Instruments booth #701.

Using TI's Tag-it™ EPC Gen 2 Strap, Smurfit-Stone Container Corporation has developed an innovative process for attaching Gen 2 straps to printed antennas directly on a corrugated box. The company is introducing its technology to consumer products goods (CPG's) manufacturers applying Gen 2 technology to cases for supply chain tracking applications.

"TI's Gen 2 straps are a key component in Smurfit-Stone Container Corporation's RFID development and testing program. We are committed to offering RFID enabled packaging solutions to our CPG customers," said Dr Joseph LeBlanc, vice-president, research and development, Smurfit-Stone Container Corporation.

"Speed and flexibility continue to be crucial for RFID tag assembly and converting process technology in the supply chain,"said Tony Sabetti, director of UHF/Retail Supply Chain, Texas Instruments RFID Systems. "By staying focused on these two basic attributes for our strap technology, we'll continue to introduce innovations for packaging and smart label solutions that provide automation and scalability for CPG's deploying Gen 2 implementations."

Texas Instruments Tag-it™ EPC Gen 2 straps consist of an integrated circuit and two conducting pads, which are connected to a conductive antenna printed on packaging materials or on the face of an adhesive label. Available in a dense, continuous reel-to-reel format for integration into packaging and label conversion production processes, TI's RFID Gen 2 straps provide increased flexibility and are designed for efficient high-speed, high-volume production.

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