.: Mark Andy to Demonstrate RFID Conversion Equipment Using Texas Instruments Straps and Inlays at its "RFID Focus" Educational Seminar:.

March 2, 2005

Mark Andy, the leading narrow web printing equipment manufacturer, will demonstrate to label and printer manufacturers its recently developed RFID strap and inlay insertion equipment incorporating RFID straps and inlays from Texas Instruments at its "RFID Focus" Educator Series, "In-Line RFID Solutions for Today's Converters" on April 27, 2005. Mark Andy's printing and converting technology, which uses an RFID inlay and strap insertion module developed by Tamarack Products, is a leading commercial product line available for companies seeking to integrate RFID technology into traditional narrow web label manufacturing lines. In addition to the RFID insertion demonstration, the event will cover a variety of key topics about RFID and Electronic Product Code™ (EPC) label production.

Later this year, TI will begin ramping to volume production on its EPC Generation 2 straps and inlays. EPC Gen 2 is a standards-based UHF technology platform that allows for global interoperability, read/write capabilities and migration to future EPC classes. Retailers including Wal-Mart, Target, Tesco, Albertsons and others have all made clear their plans to migrate to Gen 2 RFID technology. The TI -based RFID strap and inlay components will enable converters to produce finished EPC Gen 2 RFID labels for their customers, from reels of straps, that allow label converters to directly attach straps onto printed antennas, or reels of inlays, in which the inlay (chip and antenna) is inserted into a label.

"From consumer packaging to warehousing to tracking authentic pharmaceuticals, RFID has a promising future, and Mark Andy is taking the necessary steps to be a leading solution provider for the label converting and printing market," said Ken Daming, Director of Product Management for Mark Andy. "Working with RFID technology leaders like Texas Instruments is one of the building blocks Mark Andy has been focusing on as the label industry continues to evolve."

Mark Andy is in a unique position to provide a variety of print equipment technology to the global market because of its narrow web equipment design capabilities, financial strength, world class manufacturing capabilities, and strong position in key markets around the world. Mark Andy is poised to build a global presence of narrow web RFID technology. The company focuses its development resources on many other successful products and applications that continue to be in demand in this growing market.

Texas Instruments is the co-inventor of the flexible RFID inlay with the introduction of Tag-it™ in 1998 and has worked with label converter companies, including Avery Dennison, Moore/Wallace and others, to build standardized smart label conversion processes for 13.56 MHz high-frequency (HF) RFID technology. TI 's UHF inlay and strap product offering leverages this experience to deliver highly reliable products manufactured in high volume for ease of integration into existing and future label and printer processes.

"Major retailers and their CPG suppliers will be seeking EPC Gen 2 tag solutions in the billions in the coming years, and TI is well positioned to deliver the high volumes and high-yields that label and printer manufacturers demand, "said Tony Sabetti, UHF/Retail Supply Chain director for Texas Instruments RFid Systems . "In cooperation with equipment market leaders such as Mark Andy, and label converting customers, we will provide solutions that these companies need to meet the growing demand for EPC Gen 2 tags."

About Electro-Com ( Australia ) Pty Ltd

Electro-Com is Australian owned and operated company located in Melbourne , Australia . Electro -Com is Australia 's largest and leading supplier of radio frequency identification (RFID) readers and tags to markets such as animal identification, access control and logistics management, supply chain. Electro-Com are the official distribution partners for Texas Instruments in Australia and New Zealand and is a leading supplier of Electro -mechanical components, control products, electrical switchgear and electronic enclosures. For more information, visit the company's website at www.rfid.com.au .

About Texas Instruments RFid Systems

Updated March 2005>>>> Texas Instruments is the world's largest integrated manufacturer of radio frequency identification (RFID) transponders and reader systems. Capitalizing on its competencies in high-volume semiconductor manufacturing and microelectronics packaging, TI is a visionary leader and at the forefront of establishing new markets and international standards for RFID applications. For more information, contact TI-RFid™ Systems at 1-888-937-6536 ( North America ) or +1 214-567-4364 (International), or visit the Web site at   www.ti-rfid.com .

Please contact Electro-Com on 1300 130 806 or email us for further information.